Multi-Passionate Tips

The Truth about Niching Down as a Multi-Passionate

March 9, 2022

< back to All Blogs

No matter what business you’re in, you’ve likely heard the advice that the riches are in the niches; but you may be asking yourself, how do you niche down as a multi-passionate? What does niching down even look like?


Are you selling yourself short by niching down?


Is it even necessary to niche down in the first place?


If you’re a multi-passionate, the concept of niching down probably feels like something out of a scary movie. In this week’s episode of the Multi-Passionate Mastery Podcast, we’re getting to the bottom of niching down as a multi-passionate. Brace yourself for some unpopular opinions!


We’ll Chat About:

  • Choosing your niche vs. arriving at your niche organically.


  •  Why it’s okay to try things out.


  • My unpopular opinion about “ideal client avatars.”


  • Why it’s okay not to niche down too far.


If you enjoyed this episode, take a screenshot to post in your stories and tag me (, I love hearing from you!  And as always, if you’re enjoying the podcast, please take the time to leave a review and a 5-star rating.



Join my Love Letter List! You’ll get my “What Joi Knows” newsletter at the end of each month sharing no-fluff life advice for multi-passionates and a roundup of things I’m loving, as well as updates anytime a new podcast episode airs. PLUS get notified about any new offerings before anyone else.

🥰 Connect with Joi on Instagram

📖 Get My Finally Focused E-Book

⭐️ How to leave a review

For all things podcast related, please visit

Access the automated transcript HERE





The Truth about Niching Down as a Multi-Passionate D'Ana Joi, Joi Knows How



Thrive Guide is a 5-volume digital magazine designed to help you THRIVE as a multi-passionate, delivered to your inbox monthly. 

Enjoy thoughtful articles, inspiring case studies, opportunities for self-reflection, and more!

Subscribe for free below. Unsubscribe anytime. 

Subscribe for free

search our show notes!

Hey! Do you have any advice on...